About us

Mark Turley

President

Mark is one of the founders of Wet Edge. He oversees and directs the day-to-day operations of the company and its multiple locations. One of his main responsibilities within the company is to take care of the finances. He is very involved in the marketing strategies of all aspects of the business. He enjoys developing relationships with our employees as well as our customers. Mark finds that discovering solutions to business challenges is the most gratifying part of his position. Mark was born and raised in Arizona. Mark received his Bachelors Degree in Business Management from Arizona State University. Outside of work he loves to spend time with his wife and four boys. He enjoys traveling, dirt bike riding and snow skiing.

John Zita

Director of Sales & Marketing

John is a proud New Jersey native who ventured into the swimming pool industry in 2003. He started working for a large pool distributor and quickly advanced to zone manager. With a focus on building materials, especially pool finishes, he has a solid understanding of the unique challenges that pool builders face in the snow belt. John joined the Wet Edge Team in 2015 as the Northeast Regional Sales Representative. In 2019, John assumed a key position overseeing all sales and marketing for Wet Edge Technologies.

Outside of work, John is all about family! He loves spending quality time with his two beautiful daughters and his parents. When he’s not with them, you can find him enjoying various outdoor activities or soaking up the sun at the beach.

Lora Sharp

PR Manager

Lora started with Wet Edge when it began in 2005. Her most important projects involve product education. These days she spends most of her time creating consumer friendly articles and producing videos on our product lines in an effort to make choosing a pool finish easier for the “soon to be” pool owner. Lora’s two decades of professional experience in the swimming pool industry have made her a valuable asset to the Wet Edge team. She has the ability to connect with both contractors and consumers. The most rewarding aspect of Lora’s job is the creativity that comes with producing product content. Lora grew up in Orange County, California and whenever she gets back to her hometown you will find her at the beach kayaking, bike riding and enjoying the sunshine.

Debbie Fischer

Partner Success Rep

Debbie is a friendly face at the Wet Edge headquarters in sunny Mesa, Arizona! She loves helping future pool owners choose the perfect pool finish and is always ready to answer any questions they might have. Plus, she’s here to assist Wet Edge contractors with their marketing material orders.

A lifelong resident of Arizona, Debbie has built a wonderful life with her husband, Mike, and their lovely family. In her free time, you can find her enjoying quality moments with her family. She also happily supports Mike’s hobbies, attending charity car shows and the Queen Creek market with his metal artwork. She looks forward to long weekend getaways to the beautiful landscapes of Northern Arizona each summer!

Leslie Ralston

Administrative Assistant

Leslie is an Arizona native who grew up in a farming community in southern Arizona. As her dad’s favorite tomboy, she spent her childhood helping on the farm and team roping by his side—experiences that shaped her strong work ethic and love for teamwork. While the rodeo days are behind her, Leslie carries those values into everything she does. She’s raising two young men with the same principles she learned growing up, and loves cooking and baking for her family and for anyone who happens to stop by.

In the office, Leslie keeps our team running smoothly by supporting management with scheduling, communication, organization, and analytical tasks.

Eddie King

Business Development Rep

Eddie is our Northeast sales representative. Eddie has been in the swimming pool industry for over 37 years. He began his career as a stock boy and made his way up to management. His experience includes purchasing, servicing, construction, warranty, and pool design.

Eddie lives in Pennsylvania with his wife Stephanie and 14-year-old daughter Laci. He has two Dalmatians named Bogey and Divot. When Eddie is not as work, you will always find him on a golf course. His favorite course is at Disney World.

Heidi Bensinger

Business Development Rep

Heidi serves as our Western Region Business Development Representative covering Arizona, California, Nevada, Oregon, Utah, and Washington.

She has over 15 years of experience in the pool and spa products industry. She started in the pool industry in retail sales and then became a territory rep for several major chemical manufacturers in Southern California. Whether it is dealer direct or wholesale distribution, she has a passion for selling and fulfilling her customer’s business needs. She is proud of the long-lasting customer relationships and friendships she has fostered throughout the Pool Industry. She has also been active in various trade organizations and is CPO certified.

Heidi resides in Ventura, California, and in her free time, she is active outdoors, either playing golf, tennis, surfing, hiking, or bike riding. She has two wonderful children, her son, a local firefighter, and her daughter, an account executive in Washington D.C. Cooking for friends and family is one of Heidi’s favorite passions.

Jared Munos

Business Development Rep

Jared Munos serves as our Central Region Business Development Representative, building strong relationships with our Dealers and Certified Applicators. With 19 years in the pool industry and CPO certification, Jared brings extensive experience in pool building, remodeling, and sales. In his previous role, he especially enjoyed helping homeowners transform their pools into spaces of comfort and paradise—an experience that deepened his understanding of what customers value most.

Outside of work, Jared loves spending time adventuring with his wife and two boys. He’s an avid outdoorsman with a passion for fishing, hunting, BBQing, and exploring new places—particularly when it gives him the chance to check a new fish off his list. He also enjoys watching hockey and rugby.