Mark is one of the founders of Wet Edge. He oversees and directs the day-to-day operations of the company and its multiple locations. One of his main responsibilities within the company is to take care of the finances. He is very involved in the marketing strategies of all aspects of the business. He enjoys developing relationships with our employees as well as our customers. Mark finds that discovering solutions to business challenges is the most gratifying part of his position. Mark was born and raised in Arizona. Mark received his Bachelors Degree in Business Management from Arizona State University. Outside of work he loves to spend time with his wife and four boys. He enjoys traveling, dirt bike riding and snow skiing.

John Zita joined the team in 2015 starting his swimming pool career in 2003 working in distribution where John quickly rose through the ranks to Zone Manager.  During his tenure in distribution John specialized in building materials focusing primarily on pool finishes.  John resides in NJ with his wife Susie and his 2 beautiful daughters Giana (23) and Isabella (9).  Residing in NJ provided John a clear understanding of the challenges our builders and distributors experience living/working in the snow belt.  

In his spare time John enjoys going to the beach or vacationing in Puerto Rico during the warmer months or getting out and experiencing nature during the NE winter months. 

Lora started with Wet Edge when it began in 2005. Her most important projects involve product education. These days she spends most of her time creating consumer friendly articles and producing videos on our product lines in an effort to make choosing a pool finish easier for the “soon to be” pool owner. Lora’s two decades of professional experience in the swimming pool industry have made her a valuable asset to the Wet Edge team. She has the ability to connect with both contractors and consumers. The most rewarding aspect of Lora’s job is the creativity that comes with producing product content. Lora grew up in Orange County, California and whenever she gets back to her hometown you will find her at the beach kayaking, bike riding and enjoying the sunshine.

Eddie is our Northeast sales representative. Eddie has been in the swimming pool industry for over 37 years.  He began his career as a stock boy and made his way up to management.  His experience includes purchasing, servicing, construction, warranty, and pool design.      

Eddie lives in Pennsylvania with his wife Stephanie and 14-year-old daughter Laci.  He has two Dalmatians named Bogey and Divot.  When Eddie is not as work, you will always find him on a golf course.  His favorite course is at Disney World.

Wet Edge's newest team member, Steve Harrist will be responsible for building and maintaining our dealer base in the Midwest region.  Steve has an extensive background in landscape architecture. He has spent the past 29 years in sales and customer relationship building through the design/build aspects of landscape and pool construction.  Steve’s experience has also included a construction focused role for a swimming pool distribution company.

Steve lives in Austin Texas with his wife Kelly and their two dogs.  In his free time, Steve can be found seeking adventure travel or simply enjoying any outdoor activity.

Heidi serves as our Western Region Business Development Representative covering Arizona, California, Nevada, Oregon, Utah, and Washington.

She has over 15 years of experience in the pool and spa products industry.  She started in the pool industry in retail sales and then became a territory rep for several major chemical manufacturers in Southern California. Whether it is dealer direct or wholesale distribution, she has a passion for selling and fulfilling her customer’s business needs. She is proud of the long-lasting customer relationships and friendships she has fostered throughout the Pool Industry.  She has also been active in various trade organizations and is CPO certified.

Heidi resides in Ventura, California, and in her free time, she is active outdoors, either playing golf, tennis, surfing, hiking, or bike riding. She has two wonderful children, her son, a local firefighter, and her daughter, an account executive in Washington D.C. Cooking for friends and family is one of Heidi’s favorite passions.

Ryan Barry